Bench Press Advertising

| Jul 05, 2011

Origin of Cool: New Zealand

The ad agency DDB Auckland got clever for their Superette (a clothing chain) campaign. They altered the surface of benches so that when women in short skirts sat on them, it pressed the words “Short shorts on sale Superette” onto their legs!

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David Lowe

About the Author

David is the editor of OriginofCool.com and Founder/CEO of Uberpong.com. He is a British expat living in Austin, Texas. David has established himself in the social media world by building online communities for startups and runs a blog network. In his spare time, David has a mild obsession with table tennis ("if you want to get to know me, learn to play ping pong") and is striving to change the way it is played. He is also a guitarist and songwriter, loves street art, world cinema and baseball. You can reach him here: hi@originofcool.com
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