Origin of Cool: Germany
You may remember a previous post on Origin of Cool that looked at the Macula’s projections that bring buildings to life. Well LG obviously saw this and adopted a similar approach for the launch campaign of their Optimus phone.
The choice of location was KulturBrauerei in Berlin – a melting pot joining an architectural historic site with the vitality of a modern culture scene.
Thanks to our cool spy Graham Lowe
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