LG Wall Projections

| Nov 09, 2011

Origin of Cool: Germany

You may remember a previous post on Origin of Cool that looked at the Macula’s projections that bring buildings to life. Well LG obviously saw this and adopted a similar approach for the launch campaign of their Optimus phone.

The choice of location was KulturBrauerei in Berlin – a melting pot joining an architectural historic site with the vitality of a modern culture scene.

Thanks to our cool spy Graham Lowe

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David Lowe

About the Author

David is the editor of OriginofCool.com and Founder/CEO of Uberpong.com. He is a British expat living in Austin, Texas. David has established himself in the social media world by building online communities for startups and runs a blog network. In his spare time, David has a mild obsession with table tennis ("if you want to get to know me, learn to play ping pong") and is striving to change the way it is played. He is also a guitarist and songwriter, loves street art, world cinema and baseball. You can reach him here: hi@originofcool.com
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