Minimal Lego Art In Advertising

Origin of Cool: Germany

Is there anybody who has not played with the colorful LEGO bricks during their childhood? Let us know? Is there anybody who has never watched episodes of South Park, Ninja Turtles, The Simpsons, Bert & Ernie, Donald Duck, The Smurfs, Lucky Luke or Asterix & Obelix? Let us know. We will probably send you back in time with our Origin of Cool Time Machine.

Hamburg based advertising agency  Jung Von Matt combined both. In this ‘Imagine’ campaign, he reduced classic cartoon and television figures into minimal LEGO brick construction. Absolutely fantastic!

By the way, the photo collage below can be an excellent game, both for kids and adults. You have to guess which heroes are depicted in each photo?

Asterix & Obelix Lego Art


Lucky Luke Lego Art


The Simpsons Lego Art


Donald Duck Lego Art


The Smurfs Lego Art


Bert & Ernie Lego Art


Ninja Turtles Lego Art


South Park Lego Art
via: I Believe in Adv
image credits: Jung Von Matt

Executive Creative Directors: Deneke von Weltzien
Creative Director: Karsten Ruddigkeit
Art Director: Reza Ramezani
Copywriters: Johannes Milhoffer, Corinna Ernst
Account Director: Marc-Olaf Duncker
Accounts: Alex Berg, Bettina Kreiger, Jasmin Mirsberger
Post Production / CGI: The Scope

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Tom Vangeneugden

About the Author

Olympic swimmer, Master of Arts & Archaeology, world citizen, differentiate yourself!
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