Puma Social

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For the latest PUMA Social film they are celebrating people who choose to ignore rubbish TV like Big Brother (seriously, how was this allowed to run for ten years?!) and Celebrity Get Me Out Of Here. The film, created by the Droga5 agency and directed by Fredrik Bond, focuses on late night activities and competitive bar-sport warriors. From darts and shuffle board to our favorite, ping pong the film inspires the viewer to say goodbye to reality TV, fame hunters and prima donnas and say hello to creating their own stories with their friends. PUMA’s Social philosophy – that life deserves to be played and enjoyed with others, that channel surfing is not a sport and sunrise is the only elimination ceremony – is the underlying reason for the film being released.

“It takes a lot of humility for a sports company to celebrate something as insane as an After Hours Athlete but since PUMA is a sport/lifestyle brand it gives us the liberty to mix things up a little bit,“ said Antonio Bertone, Chief Marketing Officer PUMA SE.

Filed Under: Trends & Memes

Tags: advertising, bars, brand, campaign, culture, philosophy, short film, society, sport