The World’s First Invisible Ad

| May 17, 2012
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Origin of Cool: Sydney, Australia

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Origin of Cool: Sydney, Australia -33.873651, 151.206890 World\'s First Invisible Ad

For the launch of Lynx’s first female fragrance (Lynx Anarchy), the deodorant company gave hundreds of pink and blue polarised sunglasses to Sydneysiders. The question that most of the public were asking is “why would I wear sunglasses at night?!” Well Lynx set up hacked LCD screens in a Sydney house so that when the shades were worn, you could see steamy and weird visuals in each window. This was the world’s first invisible ad and a much more effective and viral idea than most augmented reality or QR related advertising campaigns.

Lynx Anarchy invisible ad house


Spotted by Antonio Caridad

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David Lowe

About the Author

David is the editor of OriginofCool.com and Founder/CEO of Uberpong.com. He is a British expat living in Austin, Texas. David has established himself in the social media world by building online communities for startups and runs a blog network. In his spare time, David has a mild obsession with table tennis ("if you want to get to know me, learn to play ping pong") and is striving to change the way it is played. He is also a guitarist and songwriter, loves street art, world cinema and baseball. You can reach him here: hi@originofcool.com
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